Vascular & Wound Care SEO Case Study

SEO case study · Vascular & wound care

The first clinic patients find for wound care in Singapore

Organic search and AI visibility for The Vascular Vein and Wound Centre, Dr Tan Yih Kai's private vascular and wound practice, which now ranks above hospital wound centres for the searches that bring patients in.

SpecialtyVascular & wound care
MarketGoogle Singapore
Growth periodFeb – Oct 2026
Visit vascularcentre.com.sg
google.com.sg · live result, 28 Oct 2026
Google Singapore results for wound care specialist singapore with The Vascular Vein and Wound Centre as the first result, above St Luke's Hospital
#1on Google Singapore
#1 & #2

Dr Tan holds both top results for wound surgeon singapore: his hospital profile and the clinic site

#1

for vascular specialist singapore, the first organic result

#32→#2

for vascular clinic singapore since February 2026

The challenge

A specialist clinic competing with hospital wound centres

The clinic treats vascular, vein and complex wound problems, a space where public and private hospitals run their own wound centres and dominate search. Before the campaign, the site sat largely off page one for the commercial searches that bring in patients: “vascular clinic singapore”, “wound care specialist”, “diabetic foot” and related terms.

Our approach

Own wound care first, then widen into vascular

We optimised the clinic's core service pages around high-intent vascular and wound-care searches, strengthened on-page content and internal structure to build topical authority, and expanded coverage of diabetic-foot and wound themes. Results are verified with live Google and ChatGPT searches.

SEOKeyword researchOn-page SEOContent strategyInternal linkingAI search visibilityRank tracking
The results

Where vascularcentre.com.sg ranks today

Organic results on Google Singapore, ads and map listings excluded. The clinic now appears above Woodlands Hospital's Wound & Vascular Centre, Changi General Hospital's Wound Healing Centre and nurse-led wound clinics.

vascular specialist singapore
1vascularcentre.com.sgClinic homepage
2Dr Leong Chuo RenVascular surgeon
3The Vascular & Endovascular ClinicVascular surgery practice
4Harley Street VascularVascular surgeon
wound surgeon singapore
1Mount Elizabeth: Dr Tan Yih KaiDr Tan's hospital profile
2vascularcentre.com.sgWound care specialist page
3Doctor StitchPlastic surgeon
4Dr Andrew ChoongVascular surgeon
wound care specialist singapore
1vascularcentre.com.sgWound care specialist page
2St Luke's HospitalHospital wound clinic
3Woodlands HospitalPublic hospital wound centre
4SozoNurse-led wound clinic

Organic results on Google Singapore, ads and map listings excluded. Checked 28 October 2026.

Growth since February

Every priority search moved up, into the top three

February 2026 against today, for the searches we track. The biggest move is “vascular clinic singapore”, the clinic's highest-volume search, which climbed from #32 to #2.

Search on Google SingaporeFeb 2026Oct 2026Change
vascular clinic singapore#32#2+30
diabetes leg wounds#6#2+4
wound care specialist singapore#12#1+11
wound dressing clinic near me#9#3+6
trauma wound#22#1+21

Also in the top three today

Search on Google SingaporeOct 2026Context
vascular specialist singapore#1First organic result
wound surgeon singapore#2#1 is Dr Tan's own hospital profile
wound specialist singapore#2After a St Luke's Hospital article

October 2026 positions checked live on Google Singapore (organic results; ads and map listings excluded). February 2026 positions are from rank tracking at the time.

AI search

Recommended by ChatGPT for private wound care

Asked to find a wound care specialist in Singapore for chronic or diabetic wounds, ChatGPT's web search lists The Vascular Vein and Wound Centre first among its private options, shows it in its map results, and names Dr Tan Yih Kai as a first choice for private wound and vascular care.

Who is a good wound care specialist in Singapore for chronic or diabetic wounds? Please cite sources.
Private options
  • 1The Vascular Vein and Wound Centre · led by Dr Tan Yih Kai and focused on vascular disease and complex, non-healing wounds
    Map result · 4.9★
  • 2The Vascular and Endovascular Clinic
  • 3Novena Vascular & Varicose Vein Centre

ChatGPT web search, 28 October 2026. Abridged: private-clinic section shown.

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